China Strategy Builder Workshop

Revisiting your China strategy

Take a day to think about how your business can more productively engage with China. The economic re-emergence of China has created many opportunities for NZ businesses, yet it has also created a very dynamic and highly segmented marketplace that is challenging to navigate.

In this workshop, we will encourage discussions based on the latest research on the China market in order to make better sense of evolving consumer preferences and the competitive landscape. The main objectives are:

*Picking the right place: location and channel
*Navigating the legal landscape: contracts and IP
*Keeping pace with the market: dynamic micro segmentation
Overall, the workshop aims to enhance your understanding of the dynamic market for more meaningful engagement.

To register please contact;
Amanda Lidde, ExportNZ, 027 7054668, amanda@exportnz.org.nz or Wendy Gatley, Trust Tairawhiti, 021 312 463, wendy@trusttairawhiti.nz