BMW THE 4

BMW New Zealand creates daring activation to celebrate the arrival of the all-new 4 Series Coupé.

- Four-day activation in Auckland’s Viaduct Harbour inspired by Amsterdam city nightlife.
- Featuring a mysterious “man and woman in the window”, Aucklanders will be invited through a secret side door to preview the all-new BMW 4 Series Coupé.

Auckland, New Zealand: Unsuspecting New Zealanders are in for a surprise when they visit Viaduct Harbour this weekend, as luxury carmaker BMW unveils an audacious pop-up activation to celebrate the launch of the all-new BMW 4 Series Coupé.

The pop-up will feature a mysterious and sophisticated “man and woman in the window”, accompanied by iconic flower beds, discarded bicycles and wrought iron streetlamps that depict the sultry streets of Amsterdam.

The man and woman in the window are also dressed for the occasion – with him in a crisp white T-shirt under a dark suit, and her an elegant number from local designer Georgia Alice.

Between 1pm and 1am on 26th until 29th November, Aucklanders are invited to visit the activation and enter the space for an intimate viewing of the stunning new BMW 4 Series Coupé.

Gabrielle Byfield, Head of Marketing, BMW New Zealand, said: “Provocative design deserves a provocative launch. This car is sexy, seductive, full of character and unmistakable in its profile. We encourage BMW customers and fans of our brand and design in general, to head to Market Square in Viaduct Harbour to take a sneak-peek at one of our most alluring and distinctive vehicles to date.”

The all-new BMW 4 Series Coupé is a future-focused interpretation of the DNA at the very core of BMW, blending emotion-stirring design with an exclusive lifestyle.

The vertically accentuated grille is inspired by heritage BMW models such as the 328. Its sporting character clearly sets it apart and global sales of the model line since launch in 2013 have totalled nearly 700,000 units.

Launch of the BMW 4 Series range marked the dawn of a new era for the BMW brand. The 4 Series Coupé, 4 Series Convertible and 4 Series Gran Coupé embody even greater aesthetic appeal and dynamic prowess, clearly differentiating them from their 3 Series siblings.

For more information on what the man and woman in the window are up to, follow us on Instagram.