|Wed 21 Nov 2012, 7:30am–10:15am|
Online tickets are no longer on sale
New ASA Advertising Codes and Guidance Notes - How Do They Affect You?
The Advertising Standards Authority (ASA) has recently released revised codes for comparative claims in advertising, environmental claims in advertising and alcohol advertising and promotion.
A separate Guidance Note on Social Media has also been released. This provides direction to consumers and industry about the application of the ASA Codes of Practice to social media environments which may contain a range of content include material generated by users.
It is important that advertisers and their agency partners understand the implications of these changes on their communication strategies.
The briefing will be followed by a specific workshop on the new ASA Code for Advertising and Promotion of Alcohol and pre-vetting (LAPS).
Hillary Souter, Chief Executive, Advertising Standards Authority
Lindsay Mouat, Chief Executive. ANZA
Who Should Attend:
This seminar is a 'must' attend for all advertisers and agencies. It is highly relevant for agency account managers, planners, creatives and all levels of brand management and marketing communications professionals.
Please note that membership rates apply to all ANZA / CAANZ / IAB and MA members
7.30am - 8.00am Registration and light breakfast
8.00am - 9.00am Briefing
9.15am - 10.15am Advertising and promotion of Alcohol workshop
Steampunk Festival Venues, Oamaru
Sat 31 May 10:00am
Before you go, would you like to subscribe to our free weekly newsletter with events happening in your area, competitions for free tickets and CD giveaways?
Enter your email below, click on the Sign Up button and we’ll send you on your way
Continuing confirms your acceptance of our terms of service.