Successful Marketing - Traditional & Online

Available in Dunedin on the 30 August and Invercargill on the 16 October.

This half-day plunge into all things marketing will cover key points and highlight the necessity of an integrated strategy. Your customers are exposed to hundreds of marketing messages each day so it is crucial that your message stands out and that your dollars are being spent effectively - whether through traditional methods or via online marketing. This seminar will help participants move towards understanding the role of social media marketing tools like LinkedIn, Facebook and YouTube. It will also cover how search engine optimisation (SEO) is vital for websites to be found and how SEO is connected to social media. This seminar will deliver the understanding necessary to achieve an integrated marketing strategy including creating a successful website.

Workshop content
- Review: what is marketing and the important role it plays;
- An integrated marketing strategy;
- Why many businesses often waste their advertising dollars;
- Website strategy (dynamic and compelling content, designing for usability, maintenance, important do's and dont's);
- Understanding your web statistics;
- Search engine optimisation;
- Social media marketing;
- Live site reviews;
- Key marketing tips.

Who should attend?
Small to medium business owners, as well as business professionals and managers who need to understand the importance of marketing; anyone who has the role of managing their company’s website or who maybe about to embark into social media marketing.

Invercargill event will be held at the Employers' Assn, Corner Leven & Esk Street West.