Marketing Communications

Overview:

The days of talking 'at' your stakeholders through static channels are over. Today, consumers, not companies are in charge. So how do you connect with your key stakeholders in a way which will make them engage, remember and develop brand loyalty? This half-day session looks at how to develop creative approaches to achieving measurable business and behavioural outcomes. Delegates will take part in a creative brainstorming session using recognised tools. Working in teams, delegates will brainstorm a launch and develop a creative plan then look at how to implement the ideas effectively using working case studies to help bring the concepts to life.

Key content:
- What is Marketing Communications?
- Experiential, ambient, sampling and events as a function of PR
- How to work effectively with other agencies and disciplines (advertising, media, direct marketing etc)
- How to write a brainstorm brief and run an effective brainstorm session
- How to turn ideas into plans
- How to measure success

Learning outcomes:
- Understand the marketing communications environment and the public relations function
- Understand how to create, implement and measure effective Marcomms programmes
- Understand the development of creativity and how to translate ideas into business solutions

Who should attend: Practitioner Level

Facilitator: Claudia Macdonald

Please note: the venue May change depending on confirmed numbers.