Effective Strategic Planning

Strategy management, marketing planning, business strategy - strategic planning has many guises. If you want more ‘big picture’ in your planning, and to set your organisation up for the future, enrol now in Effective Strategic Planning, an MIT Business Course.

You’ll review and/or develop your own strategic framework, learn how to assess and align your goals against the changing business environment and, importantly, discover how to more effectively communicate and report against your plans.

Core content:

Introduction
- What is strategic planning?
- Strategy vs. planning
- Change projects vs. business as usual
- Contrast strategy in government, non-profits and business

Strategic framework
- Understanding the business context
- Vision
- Goals or strategic priorities
- Desired outcomes
- Annual planning
- Projects
- Reporting against the strategy

Developing strategy
- The role of business intelligence
- SWOT and other information gathering tools
- Which words to choose - vision, goals, priorities, objectives, strategies, projects, tasks, actions, etc
- Identifying roadblocks early
- Tools and techniques for writing a strategy
- Key business functions involved in strategy (IT, assets and developments etc)
- Implementing strategy

Reviewing and reporting
- Reviewing a strategy
- Reporting progress
- When do you rewrite a strategy?

Communicating the plan
- Who are the stakeholders?
- Mediums for communicating a strategic plan to stakeholders
- Methods and templates for writing a public strategic plan
- Managing hidden agendas, from staff and stakeholders publishing your strategy

Outcomes
At the end of this MIT Business Course, you will:
- Understand strategic planning and its purpose in business
- Know your way around the strategic planning framework
- Be confident in designing your own strategic framework
- Confidently review and critique your own strategic framework
- Know how to plan to communicate strategies to stakeholders

Training style
- Presented by industry expert
- Real-life case studies
- Group discussion and in-class feedback
- Post-course exercises
- Post-course follow-up
- In-house option available
- Course content customisable

Phone 0800 SKILL UP (754 5587) or email businesstraining@manukau.ac.nz