Certificate of Direct Marketing

There has never been a better time to be a direct marketer!

The role of marketing is rapidly changing as customers and businesses adapt to technology and the multi channel environment. With global changes in media and marketing and the growing influence of online, how business is done is being challenged at its core. The beacon within all this change is the ability to understand your customers and build a direct marketing strategy.

Every profession needs a recognised qualification, and for direct marketers, that qualification is the Certificate of Direct Marketing. From understanding how to use data, creating strategy for B2C or B2B markets, to achieving measurement and accountability within your media, this globally recognised course will give you the tools to develop top quality response driven campaigns from concept to completion.

You'll learn how to:

- Plan and manage a direct marketing campaign through concept, execution and measurement
- Gather targeted, insightful data
- Create a compelling offer for your market
- Get the best from your creative team
- Develop an integrated media strategy

This course (run over 16 week-nights) is ideal for all marketers and business people serious about gaining or enhancing their knowledge of Direct Marketing. You'll finish this course and be able to take a Direct Marketing campaign from conception to completion.

For more information contact the educate team on 09 361 7752, email louise@marketing.org.nz or visit www.marketing.org.nz/certificates

Held in the GeoDome at the North Hagley Park Events Village.

Event listed by Marketing Association

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