ANZA Breakfast Seminar Series

How to Optimise Client - Agency Collaboration

Client-agency relationships are one of the most complex in business. Creative excellence is not always the key to success; rather it is the end result of effective collaboration. In a time where the average length of agency partnerships has materially reduced, advertisers need to consider carefully what steps they are taking to make this critical relationship work most effectively.

Despite their promise, many partnerships fail to meet their expectations.

Increasingly advertisers need to think beyond fee structures and considers the drivers to generate effective advertising. As Bruno Gralpois, former director of global agency management at Microsoft said “The largest pool of resources is not to be found in continuing to pressure our agency partners as though there work was a casual commodity, it is to be found in more careful management of our responsibilities as clients”.

No matter what the state of your relationship with your advertising agencies, take time to consider how it might improve. You’ll hear observations from the unique perspectives of three key stakeholders in a client-agency collaboration.

Be part of this stimulating and engaging discussion with our top panelists:
- Murray Streets, Director of Strategy, Saatchi and Saatchi
- Peter Davies, Partner, Maximised
- Neeraj Lala, Head of Marketing, Toyota NZ