How to Start a Business Online

Have you been thinking about starting a web-based business, but not sure where to start? This course covers the key aspects to starting an online business from scratch.

This includes:
- how to choose a product or service to sell online;
- understanding the competitive landscape and how to conduct market research;
- creating a basic business plan to flesh out all aspects of your planned business;
- choosing an effective domain name for your business, both the business name and a keyword-friendly domain name;
- the key terms about website development and how to select a website template or website designer for your project;
- E-commerce and secure connections and how to trade securely online;
- understanding shopping carts, online payment providers and Paypal;
- understanding freight and shipping with respect to online shopping;
- how to monitor and measure your online business with Google web tools.

Pre-requisites: a basic understanding of computers and familiarity with general Microsoft applications, navigation menus and toolbars is recommended.