Finding your Business Online

Sorry, this event’s been and gone

When:

Sat 24 Sep ’11, 9:00am–3:30pm

Where: Edgewater College, 32 Edgewater Drive, Pakuranga Show map

Restrictions: All Ages

Ticket Information:

Full day workshop: $97.00
Booking fees may apply

Website:

Edgewater Community Education

Favourites:

Edgewater

If you have an existing website that is not performing as you would like then you need this course! We will cover the key principles of Search Engine Optimisation (SEO) and how to set your website up to be found on the internet, tuning for keywords and how to list with the 3 largest Search Engines and establish webmaster consoles for monitoring. Google Dashboard, Google Analytics and how to set webmaster consoles in Yahoo and Bing webmaster search engine interfaces will also be covered.

Topics covered in this course will include:
- Main objectives for having a website;
- Internet marketing;
- Key concepts of SEO;
- Keywords, key-phrases and their deployment;
- On page factors: title tag, keywords, meta descriptions;
- Link optimisation: good anchor links and page ranking;
- Search engine monitoring consoles;
- 'Organic' SEO ;
- Pay per click campaigns.