Digital Day Out 2011

Digital is a fast-paced environment of constant innovation. Stay up to date with the hottest topics, understand what is shaping digital today, and anticipate the key trends of tomorrow. With online and social media transforming communication, digital-savvy consumers and rapidly evolving devices, now is the time to harness new digital opportunities in your marketing strategy.

This event provides New Zealand marketers with an update on the hottest topics in digital marketing. Digital Day Out brings together a world-class group of influential thinkers who have effectively integrated digital to drive unprecedented business results.

Expert speakers include:

Ian Moody, Head of Brand & Retail Marketing, Westpac
Ian will present his insight into recent digital innovations and partnerships.

Matthew Davison, Product Specialist, Google
Matthew will share real examples how medium sized organisations can best use Analytics through three key areas:
- Customer driven decision making
- Intelligence reporting
- The purchase funnel and multi-channel attribution

Kieren Cooney, Chief Marketing Officer, Telecom
Kieren will share the next big trends in global mobility and the effect on customer relationships.

Jasmine Griffin, Marketer, Whittaker's
Jasmine's presentation will focus on traditional marketing with a digital twist:
- How Whittaker's have been strategically successful in the digital world through a new website and social media platforms
- The 'Swear by the Slab' campaign - incorporating digital platforms to complement TV advertising
- Developing strategies that integrate all platforms, both online and offline, to ensure a strong and consistent brand message

Alexey Kojevnikov, Consulting Team Leader, First Rate and Cuan Gray, Business Manager, Fatso
Cuan and Alexey will speak about challening the campaign mindset that existed at Fatso, and focusing on getting more results by improving existing assets through conversion optimisation; including:
- What Fatso learned that changed how they market their services
- How Fatso turned more visitors into customers, including:
* Identify your conversion type: high barrier versus low barrier
* Avoid common CRO myths
* Find and address visitors' objections
- Always test changes using a CRO experiment tool
- Short-term campaign thinking versus a lifetime view of the customer

Caroline Dewe, Managing Director, Alphero
Caroline's presentation will look at how to launch marketing services that matter. She will discuss making digital innovation happen within complex corporate environments, providing an overview of evolving future customer landscape, including examples of pragmatic delivery of successful services that embrace the digital world.

For the latest knowledge, new connections and fresh inspiration... Digital Day Out is your 'must attend' event.

If you would like further information about this year’s event including sponsorship or exhibiting opportunities, please contact the inspire team: rosie@marketing.org.nz

Event listed by Marketing Association

View their other events or contact promoter