Online Marketing Workshop

Here's how you can get more customers from the internet...

More than 3 years of research, testing, measuring and learning is about to be exposed! Warwick Beauchamp has coached numerous clients, discovering what works and what doesn't online! Who do you believe? Your web developer, the Finda or Yellow sales rep, or ?

Marketing online has become much more complex, it's easy to burn money online for lousy results while your competition walks away with the lion's share of online inquiries and customers...

Online Marketing, has developed this educational workshop that shows you the 6 most common and costly mistakes Businesses make when marketing online. It also shows the 4 key Steps and 7 components of online marketing that really works. You'll be blown away with the knowledge and tools you get!

Don't make these most common mistakes (Too many people do)

1 Spending money on a website so it looks good without considering the 7 key factors that get your website found on the first page of Google and convert visitors to customers.

2 Spending money on directory listings like; Yellow, Finda, Gopher etc without a clear understanding of how "secondary" directories work and not knowing how to tell if they are likely to give a good Return On Investment!

3 Spending money on pay per click advertising via a 'Certified' company thinking they will make it work for you!

4 Investing in Search Engine Optimisation (SEO) or Social Media Marketing without finding out first if it is worth it!

5 Not doing proper keyword research, or chasing keyword volume rather than specific niches

6 Not having a strategic and tactical online marketing plan that addresses the 4 key Steps and 7 key Components of Online Marketing Success!

The days of building a pretty website and just waiting for people to come are over. Yellow pages advertising is becoming less and less effective. Most people now just "Google it." Your business lives or dies based on being on the first page of Google AND standing out from your competitors on that first page! There are "gurus" out there that would lead you to believe that getting on the first page of Google is difficult or very expensive. Nothing could be further from the truth!

In this hands-on workshop you will discover this priceless information:

The seven key places or areas that come up on Google's first page (Most internet marketing offerings just focus on one!)

Why you need different tactics in each area - there's a different game to play in each one!

How to develop a strategy that will work for your Business's products and services, in Your Target Market - refined to demographics and Geographical location.

How to discover the keywords people are actually searching on Google for that relate to your business. Guessing keywords is way out of date!

The changes Google have recently made that make Google Places Optimisation the most powerful tactic for most businesses that have a target marketing within 20K's of their physical outlet(s)

Simple on-page and off page Search Engine Optimisation principles to increase search engine results and let you know how well your competitors have optimised their websites...

Why a website alone is not enough anymore for most businesses and how to tell what you really need to get more customers!

You'll also learn strategies you can use right away to outsmart your competition and get more business from the Internet.

Plus, we’ll walk you through an interactive exercise where we break down an attendees online marketing step by step, identifying the strategies and techniques needed to skyrocket their Google ranking and get more customers.