Social Media Marketing for Books and Ebooks

The conversations, research and word of mouth recommendations that drive book sales are increasingly happening in social networks such as Facebook and Twitter. This isn't surprising as almost a third of consumers' media consumption time is spent online, double the time spent on print and on a par with TV.

Whether you're selling books in traditional formats or digital editions, you'll need to move an increasing amount of your marketing resources to the social space, where more and more of your readers now hang out.

This one-day course explains the social concepts and techniques you'll need to understand and master. It gives you a practical toolkit of techniques you can use that are vital for success with social media marketing.

You'll learn:

* Why social media has reached the tipping point in New Zealand
* The five unique attractions of social media for publishers, authors and booksellers
* 12 keys to effective promotion on social networks
* Targeting: who are your customers?
* Collective vs niche: how should you promote your list?
* How to set yourself up on Facebook
* How to add content to your pages
* Sneaky ways to add your first followers
* You talkin’ to me? How to listen and engage
* And more

This one-day course will teach you the concepts and practical techniques to master this vital new marketing channel.