Northern Regional Event - Customer Relationship Management

Our fourth event in the 2010 Regional Event Series will focus on CRM - the benefits, the pitfalls, emerging technologies and what we can expect from the not too distant future.

Traditional in-house CRM software solutions are evolving which will impact the use and effectiveness of CRM as well as the way we use and store our data. There are also other considerations as the marketing discipline evolves such as the increased influence of social media.

We have an exciting line-up of speakers who will cover three very different aspects of CRM. Ben Goodale, Managing Director at JustOne, Aden Forrest, Country Manager at NZ Salesforce, and Paul Hickey, Strategic Planner at Ogilvy.

Ben, Aden and Paul will cover:

- The importance of CRM
- Case study examples of CRM at its best
- Emerging trends and how the right technology would, could and should enhance your communication with customers
- A look to the future and what is coming next
- How to get the best out of a CRM programme
- How social media fits within the traditional CRM model

Event listed by Marketing Association

View their other events or contact promoter