Northern Regional Event - Pressure Creates Diamonds

Sorry, this event’s been and gone

When:

Wed 13 Oct ’10, 12:00pm–2:00pm

Where: Crowne Plaza, 128 Albert St, Auckland CBD Show map

Restrictions: All Ages

Ticket Information:

Marketing Association members (excl. GST): $65.00
Marketing Association non members (excl. GST): $95.00
Booking fees may apply

Website:

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Marketing Association

Our two speakers at the upcoming Northern Regional Event - Luke Dallow, Director at Chapel Bar & Bistro, Sale St and Rod Drury, CEO at Xero - are two examples of how a lifecycle investment approach to the development of products and services can allow you to make smart investment choices in growth based initiatives.

Our economy has faced one of its biggest financial challenges to date, with far-reaching implications for business and marketing professionals alike. While many organisations battened down the hatches, others saw opportunities and invested significantly in marketing disciplines such as product and service development with outstanding results.

Luke and Rod did just this and managed to not only buck the trend, but come out on top as two of the country's most successful business professionals. At this event, Luke and Rod’s presentations will include gems such as adjusting product portfolios to forecast demand, the value of innovative partnering strategies, adjusting pricing tactics, emphasising your core brand values and much more.