Copy Essentials

As much a science as an art, great copy is essential to successful marketing. And writing great copy is about much more than just putting pen to paper.

This workshop explains the creative process and shows you how to get the basics right before you even start. Whether it's crafting emails, writing for websites and brochures, or just having an appreciation and understanding of what's good - and what isn't.

International award-winning copywriter, Jon Maxim, will instil in attendees the confidence and know-how to produce professional, polished communications that really stand out.

Who should attend this course?
This course is ideal for anyone who has copywriting as part of their job or for marketing and communications professionals who want to develop their writing skills.

Course content:
This is a thorough preparatory workshop on how to write effective copy in any situation. It’s interactive and includes practical exercises to hone your skills.

Key learnings include:
- The creative process
- Basic techniques
- Structure
- Writing for online

This one-day workshop is also being held in Wellington and Christchurch. Visit the Marketing Association website for more information.

Event listed by Marketing Association

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