Northern Regional Event – Brand Integration

Our third event in the Regional Event Series for 2010 examines the role brand plays in powering the prosperity of an organisation.

The truth is, long term customer-led growth is fuelled by infusing a brand into an organisation’s culture. Successful organisations live and breathe their brand strategy, because it lies at the core of the organisation and plays a critical role with both internal and external stakeholders.

Mike Larmer, Head of Marketing Sales and Service at Mercury Energy will discuss how the integration of brand value can and should work across multiple points of contact, from a retail network through to a call centre and all points in between. Mike will also provide insight into the role experiential marketing can play in this process.

Dave Lewis, Managing Director of VantagePoint will use case study examples to explore brands that demonstrate clear internal and external brand promises. He’ll also explore what makes up a brand, and how to go about infusing your organisational culture with it.

Mark Spring, Managing Director of DTR, using his own organisation as a case study, will then explain how creating alignment between values, people and brand has directly driven the success of his business.

This session will highlight:

- How true brand integration is only achieved when based on a foundation of organisational alignment of values.
- The importance of understanding, planning and managing the brand building blocks in order to connect with customers, clients and stakeholders.
- The application of this knowledge through real organisational case studies.

This session is essential for anybody involved in the brand story. Register online, by email (events@marketing.org.nz) or by calling us on 0800 347 328.

Event listed by Marketing Association

View their other events or contact promoter