Intellectual Property Briefing: SOLD OUT

Creating wealth from ideas. Convert innovation into growth and value in your business and take your ideas to the world.

Paul Adams, an authority on technology commercialisation offers practical advice about how businesses can select and develop their best ideas, turn them into valuable new products and introduce those products into major markets. The focus of the seminar will be on making money from ideas rather than simply spending money protecting them.

At the Chamber's Intellectual Briefing you'll learn how to reliably create value from innovation as well as hearing case studies to illustrate the fundamentals, including:

- What "intellectual property" really is and how to extract value from it without spending a fortune "protecting it"
- The fundamental models of commercialisation: sale, license and manufacture & distribution and which one to choose in different situations
- How to commercialise technology and innovation
- How to introduce new products and technology into export markets
- Negotiating licenses to valuable technology in or out of your business
- How to encourage innovation and how to pick and develop the best ideas

Email events@chamber.co.nz to register. Please include your contact details and the names of all attendees. To join our text reminder service please include your mobile number.

Event listed by Chamber of Commerce

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