Winning Creative

Winning creative ideas are rarely accidental. Instead they are the result of a rigorous process that both marketing clients and agency people have a role in shaping.

In the Winning Creative Workshop, you’ll discover the process for the development of outstanding creative ideas, regardless of the marketing discipline you are working with.

An engaging and compelling idea is at the core of all great marketing campaigns, however, producing truly winning creative involves much more that just that. It’s only when the idea is combined with an equally strong creative strategy through testing and strategic business positioning that excellent results are achieved.

Through this workshop you’ll discover:

- What inputs are required to make good ideas great
- Evaluation techniques for ensuring the creative idea is the right idea to deliver results
- Creative strategy and business fundamentals
- Strategic positioning and communicating your product’s value proposition
- Testing and analysis of creative
- The winning creative toolbox – case studies and award-winning campaigns

Who Should Attend this Course:
This course is for anyone who has a hand in the creative process. This could be Marketing Managers, Product and Brand Managers, Marketing Executives, Account Managers, Account Executives or Creatives, working in any industry from finance to fast food.

Course Content:
Winning Creative will use case studies and past advertising campaigns to look at:

- Creative strategy and business fundamentals
- Strategic positioning and communicating your product’s value proposition
- Testing and analysis of creative
- The winning creative toolbox – case studies and award-winning campaigns

Note: Price includes refreshments, lunch & all course materials during the workshops.

This event also takes place in Wellington, see the Marketing Association website for more information.

Event listed by Marketing Association

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