Brainy Breakfast: Is Your Organisation Ready for Digital?

Proudly sponsored by Jericho

Digital marketing has come a long way in a very short time and now plays a key role in any truly integrated campaign. Yet for many marketers in the digital space half the challenge is getting the organisational buy-in and the necessary resources to start taking online marketing seriously. Typical problems can include turf wars over digital responsibilities, a lack of understanding, and difficulties for traditional marketers over activities outside their comfort zone.

Tui Fleming, Multichannel Marketing Manager at The Warehouse, Rebecca Smith, Marketing Consultant and former Head of Business Communications at Telecom, and Richard Manthel, Managing Director at Robert Walters will examine how leading Kiwi organisations are now embracing the digital landscape.

Tui will cover The Warehouse’s digital journey so far:

- Getting buy-in from sales and marketing teams
- Understanding the interdependencies, overlaps and tensions
- Making the transformation from silo to integration across the business
- Learnings about how a digital team needs to operate

Rebecca will discuss how Telecom embraced social media marketing:

- What you need to STOP doing to start social media marketing
- How team structure and digital focus has evolved for a big corporate
- Overcoming obstacles: sceptics, headcount, resource, money, knowledge
- Influencing and getting buy-in from across the organisation including senior management

And Richard will discuss recruitment needs in digital marketing:

- How organisations are structuring digital teams now and what skills they're looking for
- How the New Zealand employment market is reflecting the boom in digital and social media marketing
- Where current and near-future recruitment needs lie within digital marketing

Event listed by Marketing Association

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