The Infamous Mobb Deep - G-Unit Blood Money Tour

As one of the most influential hip hop duos of the last ten years, Mobb Deep are finally bringing the heat down under with the announcement of their upcoming New Zealand Tour!

Few hip hop artists in the industry today can claim to have over a decade of consistency under their resume. In fact, even fewer can claim to have been able to contribute some classic material within that time span. “Shook Ones Part 2”….. “Survival Of the Fittest”….. “Hell On Earth”…. “Quiet Storm”…. “Burn”… “Twisted”. To the average eye, they read like song titles. But to the students of hip hop culture, they read like chapters in the book of hip-hop. Turn to page 2006 and you’ll find the story of one of hip hop most influential entities aligning themselves with one of the biggest forces in music to release their most talked about project yet – Blood Money.

Their new album Bloody Money is the 7th release by Mobb Deep, and signals a new chapter in members Havoc and Prodigy’s rise from New York City mainstays to international rap delegates. Their music has become the soundtrack to the streets on a worldwide scale and they continue to influence many of today’s acts with their brutal depiction of their inner city life. One of those influenced by the “Mobb sound” is Queen’s resident, 50 Cent.

Mobb Deep went on to do many successful collaboration with 50 Cent and the G-Unit crew, and after fulfilling commitments to their previous label, Mobb became free agents in 2004. The first call came from 50 Cent himself and within days, the most significant sound of 50’s style of music is now signed to G-Unit Records. “We were like ‘that’s it.’ It was the perfect move.” recalls Havoc on the day 50 personally made the call. “We did crazy songs before we even inked the deal. It was a perfect fit.”

Blood Money sees Mobb Deep collaborate with the likes of Young Buck, Lloyd Banks, Tony Yayo and 50 Cent, and, for the first time in their careers, they have gone outside the ‘norm’ and bought in other producers with Sha Money XL, Jonathan ‘JR’ Rotem (50 Cent, Fabolous, Snoop Dogg) and Dr Dre all providing beats. The result is a powerful album delivered in Mobb’s signature sound: aggressive, mesmerizing and innovative.

With a loyal fan base already in place, the Mobb is looking to upgrade their audience with the association of G-Unit, one of the most powerful brands in hip hop today. Contrary to popular belief though, the Mobb sound will not be changing as they aim to take their music towards a wider audience. “This is not a new Mobb Deep.” declares Havoc. “For us to look at it is a re-introduction would mean that we’re erasing our past and erasing our history and that’s too important. We’ve built something that shows what it takes to be here for the long run. Some of our fans are aspiring artists. Mobb Deep is here for a reason: to show that you can be here for a long time.

Blood Money and their impending New Zealand Tour will solidify Mobb Deep’s stature as hip-hop music’s premier duo.